A new perfume brand that claims to give you “jitterbug scent” could change the way you think about perfume, at least according to a new survey.
A new fragrance brand called Jitterbug claims to help you feel “jittered” while wearing perfumes.
It has been suggested that this new fragrance could help people feel less “jumped” by perfumes, and more “wowed” by the scent of a perfume.
But a new study by Dr Jody Knezovich from the University of California, Davis, suggests that perfume products may actually increase the number of people who find a scent “jumping” to their nose.
The study, which is published in the journal Nature, asked more than 3,000 women to rate the number and intensity of their noses after wearing perfume, and then assessed their responses on a scale of 0 to 10.
More than 70 per cent of women who were asked to rate their noses were able to identify a scent they found “jagged” or “jiggly” as they did after wearing perfumed cosmetics.
Women who scored higher on the Jitterbugs “jumpy nose” scale reported feeling “jitters” on more occasions than women who scored lower.
The researchers say the study could have important implications for the way perfume is marketed and sold in the 21st century.
But it is also a warning that people should be careful when they buy perfumes to avoid over-rating their noses.
“I think we need to think about what we are actually doing with this data, and what the benefits of Jitter bugs actually are, and how it might impact the marketplace,” Dr Knezelovich told news.com.au.
“It is really important to be aware that these are really subjective things that can be affected by things like the environment or people’s attitudes to certain perfumes.”
The study also found that women who rate their nose as “jogging” were less likely to be attracted to perfume and perfume-free products, with those who rated their noses as “tumbling” more likely to get “jumps” to the nose.
“The study suggests that people’s perceptions of their own noses, and those of others, can affect the perception of the products they purchase,” Dr Karen Bekker, a PhD candidate at the University, said.
“If you are buying a product that is perceived as a bit of a jitter bug, you may be thinking about the product you are going to wear and the people you are likely to attract to the experience.”
For those who do not have the same type of jitters, it is recommended to take some time to assess how the product works and how much the perfume and other ingredients affect the nose before purchasing.
A company that sells Jitter Bug perfume in Sydney has also launched a campaign urging people to think more about the benefits and risks of their purchase.
“Jitterbugs are an easy-to-use way to enhance your fragrance experience, so why not take it a step further and invest in a JitterBug?” the company, Jitter Bugs, said in a press release.
“A Jitter bug is a tiny plastic bottle that you can spray or squeeze onto your nose to make a scent jump up your nose.
Jitter is a new fragrance that is designed to help us feel ‘jumped’ while wearing our perfumes so if you feel ‘stuck’ in your skin, or if you think you might be having a nosebleed or sneezing, then it’s time to look at our products.”
To help people find Jitterbees, the company is offering $5 off a pair of Jitters on JitterBees.
The survey, which has been conducted between May 6 and July 7, has not been peer-reviewed, but Dr Kneszovich said the results would be interesting to look into further.